FRICON returned to Host Milano, one of the largest and most prestigious international events dedicated to hospitality, catering, food service, and retail. From October 17 to 21, 2025, Milan once again became the epicenter of the latest trends and solutions for the industry, with FRICON standing out for its technological innovation, energy efficiency, and commitment to sustainability.
During this edition, FRICON showcased a complete portfolio of commercial refrigeration equipment, designed to deliver maximum performance, efficiency, and style, while promoting low energy consumption and the use of natural refrigerants (R290).
Supermarket Segment
- WD FV – NEW LAUNCH
The new line of FRICON vertical display cases is available in 4-, 3-, and 2-door versions, for refrigeration or freezing, with either glass or solid side panels. It combines modern design with high energy efficiency, ensuring outstanding product display.
- SMR SLB 1940
Top-tier horizontal freezer, designed for promotional islands.
Equipped with eco-friendly technology, it delivers high performance with low energy consumption, making it one of the most balanced solutions on the market.
- UPD 2100 FV
Vertical display unit with low-emissivity, anti-condensation tempered glass, providing full product visibility and an attractive shopping experience.
- SMR 210 L CLS
The CLS 210 L supermarket horizontal freezer is one of FRICON’s most efficient and high-performing solutions, and can be used together with the UPD 2100 FV to create an integrated and functional island.
Ice Cream and Frozen Food segment
- CT 83
Compact glass-door display case, designed to boost impulse sales of ice cream and frozen products.
Ideal for counters and prominent display areas. - HC 200 L – NEW LAUNCH
New FRICON launch, available in 200 L, 300 L, 400 L, and 500 L capacities. Its plug-in system and caster wheels allow full mobility within the store, making it easy to optimize selling space. - HC 140 FG SG
Horizontal freezer designed with long-lasting materials and natural refrigerant R290, combining energy efficiency with maximum visibility through the sliding glass top, promoting impulse purchases. - VCV 1V YWC FV
This equipment stands out for its minimalist and modern design. Its full glass door and spacious display area enhance the perceived quality of products at the point of sale.
Drinks Segment
- CT 83
Also available in a refrigerated version, the CT 83 is perfect for beverages and impulse products, ensuring maximum visibility and the ideal temperature for the end consumer.
Mobile Segment
- Pushy Bike Wheels
The Pushy Ice Cream Cart features a modern and appealing design, making it a true mobile point of sale.Its sturdy frame and premium finish ensure durability, even in outdoor environments.
- Beach Cart
Ideal for seasonal sales and high-traffic areas, the Beach Cart is designed to reach customers wherever they are.Its sand-friendly wheels make it perfect for beaches and outdoor events.
Presence, dedication, and closeness
During the five days of the fair, the FRICON team welcomed dozens of visitors from around the world, including clients, partners, and new contacts, strengthening relationships and sharing knowledge about the latest sustainable commercial refrigeration solutions.
FRICON’s participation in Host Milano 2025 highlights its commitment to technology, sustainability, and efficiency, with a direct impact on modern retail.
We thank all visitors for their trust and the time they dedicated to us.
Ci vediamo a Host Milano 2027!
