The QSP Summit 2023 was one of the biggest business events of the year, bringing together marketing leaders and professionals from all over the world to discuss the latest trends and strategies in the field. This important management and marketing congress took place between 27 and 29 June at Exponor, in Matosinhos, and was attended by international figures such as Gary Hamel, David Shing, Dr Frederik Pferdt and André Villas-Boas.
Main Theme: Positive Leadership
The main theme of the event was ‘positive leadership’, a concept that has become increasingly important in recent years. Throughout the three days of conferences, testimonies were presented from professionals who apply this concept in their day-to-day work, addressing how they motivate their employees and maintain a challenging and harmonious working environment.
In addition, the event included talks focussing on business management and marketing, presenting new ideas and strategies for professionals in the field.
FRICON's presence at the QSP Summit 2023
FRICON, a leader in commercial refrigeration solutions, was present at the QSP Summit 2023 with a participation that went beyond simply providing refrigeration equipment. Our intervention was designed to provide an immersive experience that emphasised the efficiency and innovation of our products.
During the event, we had the opportunity to exhibit our equipment in an attractive way, creating an engaging and dynamic environment for visitors. Our proposal was to highlight FRICON’s equipment, not only for its excellence, but also for its ability to transform the presentation of products from partner brands, arousing the interest of attendees.
Innovation and Expertise at the QSP Summit
FRICON‘s equipment took centre stage, not only demonstrating our capacity for innovation in the sector, but also reinforcing our commitment to creating unique experiences. Visitors were able to see first-hand how our products can transform the presentation of brands and products, offering an innovative and sustainable environment for large-scale events such as the QSP Summit.
FRICON‘s presence at the QSP Summit 2023 was more than an opportunity to showcase our capabilities in the refrigeration sector; it was also a way of consolidating our commitment to innovation and the development of solutions that positively impact our customers’ businesses. We were at the forefront of this international event, providing our partners and visitors with an immersive and memorable experience.
