FRICON’s presence at EuroShop 2026 was the culmination of all that we had been preparing: five intense days, from February 22 to 26, marked by innovation, proximity, and celebration.
Throughout the five days of the fair, we welcomed clients, partners, and industry professionals to a 155 m² stand designed to reflect the brand’s identity: elegant, contemporary, and striking. In this space, we showcased 15 pieces of equipment in a full black display concept.
The choice of this finish was not just aesthetic. The full black design enhances the sophistication of the equipment, increases visual contrast, and helps highlight the products inside, enhancing the in-store shopping experience. In an increasingly competitive retail environment, every detail matters, and design plays a crucial role in showcasing the products.
EuroShop 2026 brought together 25 members of FRICON, representing several key teams within the company: the assembly team, Area Managers, the commercial teams from FRICON Portugal, FRICON Brazil, and FRICON Spain, the Marketing team, the technical team, as well as members from Operations, Internal Logistics, and Procurement. The combined presence of all these professionals made FRICON’s participation at the fair even stronger, showcasing the dedication, teamwork, and commitment that define our brand.
A Project with Portuguese Identity
One of the highlights of our participation was the display project developed in partnership with architect Marta Pinheiro. The goal was clear: to create a distinctive concept for the interiors of our equipment, designed to surprise while simultaneously reinforcing our brand identity.
Cold-resistant boxes were produced, specifically designed for use in refrigeration equipment, with a design inspired by traditional Portuguese tiles. The patterns included illustrations of sardines, codfish, seafood, cabbage, garlic, pudding, and pastéis de nata, elements deeply connected to Portuguese culture and gastronomy.
This concept transformed the interiors of the equipment into a true visual storytelling space, combining functionality, durability, and design. The result was a distinctive approach to product display that captured the attention of visitors to the stand and reinforced FRICON’s positioning as a brand that blends engineering, aesthetics, and cultural identity.
To complete the experience, we also brought a taste of Portugal to the stand, with the aroma of freshly baked pastéis de nata served to visitors, delighting all the senses.
50 Years Celebrated with Those Who Are Part of Our Story
The 2026 edition of EuroShop also held a special significance as it marked FRICON’s 50th anniversary. To celebrate this historic milestone, we organized two booth parties, held over two days at the end of the fair.
These were moments of togetherness, sharing, and celebration with partners and clients who have been part of our journey. More than just marking a date, these initiatives symbolized the spirit of proximity and collaboration that has always defined the company over the past five decades.
First Experiences and Lasting Legacies
EuroShop 2026 was marked by many special moments, among which the presence of our Corporate Business Director stood out, for whom this was the last EuroShop after nearly 32 years dedicated to FRICON. At the same time, for some of our team members, it was their first time attending this major international event, a contrast that celebrates the passing of the torch and the ongoing growth of our story.
Internally, he is deeply appreciated by all colleagues, being a figure who inspires, guides, and motivates. Externally, he is admired by clients and industry players for his professionalism, extensive market knowledge, and infectious good humor.
This final participation at EuroShop was also an opportunity to celebrate a legacy of dedication, expertise, and passion for his work. A legacy that will continue to shape FRICON and inspire all who follow his example, as the team carries on building the future of the brand.
Five days that reinforce our commitment
These were five intensely positive days. Five days in which we proudly showcased our work, quality, and the daily dedication of our teams. Five days that strengthened the confidence of those who already work with us and opened doors to new opportunities in different markets.
FRICON’s participation at EuroShop 2026 was not just another presence at an international trade fair. It was a statement of a brand with 50 years of history, continuing to evolve, innovate, and invest in solutions that transform retail, always with the same rigor and commitment to excellence that has brought us this far.
See you in 2029?
