FRICON was present at SAGALEXPO – Sabores de Portugal, which took place from April 13th to 15th in Lisbon, establishing itself as a leading technological partner in the commercial refrigeration sector.
At an event that brings together the best of the national and international agri-food sector, FRICON’s participation stood out not only for the presentation of innovative solutions but also for its strong commitment to market proximity and international expansion.
A stand designed for modern retail
FRICON’s booth was conceived as a real-world retail setting, giving visitors a first-hand look at how our solutions seamlessly integrate into the food retail landscape.
Throughout the three-day event, members of our sales team were on hand to welcome visitors, share expertise, and present solutions tailored to each client’s specific needs. The stand hosted professionals from around the globe, creating opportunities for networking, knowledge exchange, and the development of new business relationships in a dynamic and collaborative environment.
Portugal: A Hub for Global Business
SAGAL EXPO has once again established itself as a strategic platform for business development, highlighting Portugal’s role as a key hub connecting global markets.
The concept of ‘Portugalidade’ was clear throughout the event: the warm hospitality, the proximity in relationships, and the trust built through direct contact remain differentiating factors in how national companies position themselves internationally. For FRICON, this environment reinforces its ability to build long-lasting relationships and act as a trusted partner on a global scale.
At the same time, the fair represented a significant opportunity to establish contact with Portuguese companies from various sectors, opening doors to new strategic partnerships and collaboration on future projects that drive mutual growth.
Showcased Solutions: Efficiency, Visibility, and Performance
Throughout the event, FRICON showcased a range of plug-in commercial refrigeration solutions, engineered to meet the requirements of modern retail an industry where energy efficiency, design, and functionality are decisive factors.
WD 4D FV R: Visibility that drives sales
The WD 4D FV R was one of the featured products, designed to maximize product visibility and enhance performance at the point of sale.
With its plug-in technology, it ensures a fast and easy setup, seamlessly adapting to different retail layouts. Its modular structure, with adjustable and tilted shelving, offers total flexibility in display and facilitates easy restocking.
Vertical and shelf LED lighting enhances the products’ visual impact, while thermal reliability and stability ensure consistent performance, even in demanding environments. Furthermore, simplified maintenance contributes to lower operational costs.
CLN: Efficiency for proximity stores
The CLN range took center stage as a solution specifically designed for proximity and convenience stores. In a context where floor space, energy efficiency, and operational ease are critical factors, this range stands out for its functionality, durability, and adaptability to the store environment, ensuring the effective display of frozen products.
This represents an evolution of one of FRICON’s best-selling ranges, the CLS, now featuring a shallower depth. This key characteristic addresses the needs of stores with limited space, without compromising on performance or preservation quality.
HC 140 FG SG: A strategic solution for the ice cream segment
In the ice cream segment, FRICON presented the HC 140 FG SG, a horizontal freezer that combines performance, sustainability, and flexibility.
Developed with long-lasting materials and equipped with R290 natural refrigerant gas, this model reduces environmental impact while ensuring high energy efficiency. Optimized thermal insulation contributes to more efficient consumption, in line with current market demands
The sliding glass lids enhance accessibility and product exposure, driving impulse purchases and boosting overall sales potential. The plug-in system and integrated wheels allow for simple installation and easy mobility, ensuring flexibility in the store layout organization.
The customization options also allow the equipment to be tailored to each brand’s visual identity, creating a distinctive presence at the point of sale and strengthening the connection with the consumer.
A strategy focused on international growth
Participation in SAGALEXPO is part of a clear international growth strategy. Exports now represent about 90% of FRICON’s activity, spanning more than 130 countries worldwide.
This market standing reflects robust manufacturing capabilities, coupled with ongoing investment in innovation, research, and development. All solutions are developed in-house and produced in Portugal, ensuring high quality standards and an effective response to the demands of diverse markets.
Proximity, Innovation, and Trust
Participation in SAGALEXPO 2026 strengthens FRICON’s standing as a robust and innovative brand, dedicated to fostering long-lasting partnerships.
In an ever-evolving industry, staying close to clients and partners is key to FRICON’s competitive edge. It is this direct market connection that enables us to anticipate trends, spot new opportunities, and turn challenges into tangible solutions that drive true impact in the food retail sector.
