In 2025, FRICON celebrates three decades of presence in Brazil. More than just a symbolic milestone, these 30 years represent a history of solid growth, investment in technology, and a continuous commitment to quality, innovation, and sustainability. A journey marked by the trust of customers, partners, and employees.
A vision that crossed the ocean
FRICON’s arrival in Brazil has a name: Artur Azevedo. It was thanks to his strategic vision, entrepreneurial spirit, and courage to make bold decisions that, in 1995, the company took a decisive step towards internationalization. At a time when few Portuguese companies ventured beyond Europe, Mr. Artur identified enormous growth potential in Brazil, specifically in the Northeast region.
With a keen understanding of the market and a deep conviction in the value of FRICON’s products, the company chose the city of Paulista, in Pernambuco, to begin this chapter. The decision proved to be spot on. Brazil became not only a relevant market but also a strategic production base for all of Latin America.
Thanks to his leadership, it was possible to establish a solid operation based on values that continue to define FRICON to this day: rigor, innovation, sustainability, and commitment to people.
A legacy of innovation and development
FRICON began its operations in Brazil in 1995. Since then, it has become a reference in the production of commercial refrigeration equipment. With an increasingly modern structure, the Brazilian unit reflects the values of the Portuguese headquarters, reinforcing its commitment to excellence and adaptation to the demands of the local market.
Having an in-house laboratory has been fundamental to ensuring the performance of the equipment under various climatic conditions, from the intense summer heat in Recife to the severe cold of the Scottish Highlands. Internal tests on reliability, energy consumption, and efficiency demonstrate the brand’s technical rigor and enable a quick response to the specific needs of each customer.
Sustainability as a genuine commitment
FRICON’s growth in Brazil has always been guided by environmental awareness. In line with the UN’s 2030 Agenda, the company has implemented various sustainability initiatives and has been recognized by the Ministry of Environment and Climate Change for its active role in protecting the planet.
One of the main achievements was the adoption of natural gas R290, an eco-friendly alternative that does not harm the ozone layer and has a low global warming potential (GWP). FRICON was a pioneer in its use in Brazil, having started this process in 2009. Today, over 95% of the equipment produced uses this gas, demonstrating a genuine commitment to environmental innovation.
A healthy workplace
In 2023, FRICON Brazil was awarded the Great Place to Work® certification, a milestone that symbolizes what we value most: our people. This award is an internal recognition, the result of a culture built on respect, rigor, and team spirit.
More than just a title, this certification is a testament to the environment that Mr. Artur Azevedo always envisioned a place where employees feel valued, motivated, and part of something greater. A collective achievement that inspires us to go even further.
The Importance of Social Responsibility
The commitment to sustainability goes beyond technology; it is also human and social. FRICON has maintained a close relationship with the communities where it operates, especially in Pernambuco, where it promotes direct-impact initiatives such as distributing basic food baskets and organizing toy donation campaigns for orphanages.
One of the most high-profile projects is the partnership with the jangadeiros of Porto de Galinhas, which strengthens support for local culture and sustainable economy. The boats, a traditional symbol of the region, gain renewed visibility with the brand’s support, recognizing the value of initiatives aligned with environmental respect and the appreciation of Brazilian roots.
Expansion and Vision for the Future
Olhando para os próximos anos, a FRICON Brasil vai apostar numa ampliação da linha de produção voltada para o setor de supermercados, um mercado em expansão, impulsionado pelo crescimento dos formatos de Cash & Carry e grandes retalhistas. Com equipamentos robustos, como murais verticais e ilhas de autosserviço, a empresa reforça a sua posição como parceira estratégica do retalho alimentar.
This new phase includes more automation, greater scalability, and cutting-edge technology, ensuring products with longer durability, energy efficiency, and optimized design. The expectation is to achieve up to 30% growth in market share within this segment, maintaining the same rigor and quality that define the brand’s performance.
Active Presence in Events and New Markets
Participation in trade shows and business conventions has been another strategic focus. Attending national and international events allows FRICON to anticipate trends, showcase innovations, and strengthen its network of partners. This commercial dynamic has been essential to reinforcing the brand both in Brazil and abroad.
Brazil and Portugal: A Connection You Can Feel
FRICON’s story in Brazil is also a story of affinity between two countries that share much more than a language. The historical and cultural connection between Brazil and Portugal has created the ideal conditions for a relationship built on closeness, respect, and mutual collaboration.
It was in this context that FRICON found fertile ground to grow, innovate, and build lasting relationships with local partners and communities. The empathy between teams, ease of communication, and mutual respect have always been key factors in its success.
Throughout these 30 years, the company has maintained its Portuguese DNA while becoming deeply rooted in Brazil, with pride and responsibility. Today, what unites the two countries within FRICON goes beyond business it is a connection of people, shared values, and a common commitment to quality and sustainability.
30 Years of History: An Even Greater Future!
At 30 years, FRICON is not only celebrating what has been built but also preparing for the challenges ahead with the same innovative spirit that has always guided it. With a committed team, a customer-focused approach, and respect for its family roots, the brand renews its commitment to sustainable, technological, and human-driven growth.
The journey so far has been built with rigor, strategic vision, and closeness to people. And it is with that same energy that FRICON Brazil looks ahead to the next 30 years a company ready to continue being a reference in commercial refrigeration, in Brazil and around the world.
