{"id":10910,"date":"2025-07-28T15:01:31","date_gmt":"2025-07-28T15:01:31","guid":{"rendered":"https:\/\/fricon.pt\/limpact-sensoriel-de-la-refrigeration-sur-la-decision-dachat\/"},"modified":"2025-07-29T11:04:55","modified_gmt":"2025-07-29T11:04:55","slug":"limpact-sensoriel-de-la-refrigeration-sur-la-decision-dachat","status":"publish","type":"post","link":"https:\/\/fricon.pt\/fr\/limpact-sensoriel-de-la-refrigeration-sur-la-decision-dachat\/","title":{"rendered":"L\u2019impact sensoriel de la r\u00e9frig\u00e9ration sur la d\u00e9cision d\u2019achat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10910\" class=\"elementor elementor-10910 elementor-10873\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-049a41f e-flex e-con-boxed e-con e-parent\" data-id=\"049a41f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b152b3 elementor-widget elementor-widget-text-editor\" data-id=\"1b152b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Lorsqu\u2019on pense \u00e0 la r\u00e9frig\u00e9ration commerciale, l\u2019attention se porte g\u00e9n\u00e9ralement sur la conservation, l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique ou la durabilit\u00e9 de l\u2019\u00e9quipement. Mais il existe un facteur souvent n\u00e9glig\u00e9, qui peut pourtant faire toute la diff\u00e9rence dans les ventes : l\u2019impact sensoriel de la r\u00e9frig\u00e9ration. <\/p>\n<p>Plus que de simplement garder les produits frais, les \u00e9quipements de r\u00e9frig\u00e9ration influencent la mani\u00e8re dont les consommateurs per\u00e7oivent, ressentent et r\u00e9agissent face aux aliments expos\u00e9s. La lumi\u00e8re, le son, la temp\u00e9rature et l\u2019organisation visuelle forment un ensemble de stimuli qui, ensemble, cr\u00e9ent une exp\u00e9rience d\u2019achat plus (ou moins) efficace. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdd4ff elementor-widget elementor-widget-spacer\" data-id=\"8bdd4ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5a4fa e-flex e-con-boxed e-con e-parent\" data-id=\"5e5a4fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c52c361 elementor-widget elementor-widget-heading\" data-id=\"c52c361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">L\u2019influence de la lumi\u00e8re sur la perception de la fra\u00eecheur<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39888b0 elementor-widget elementor-widget-spacer\" data-id=\"39888b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ffd93d e-flex e-con-boxed e-con e-parent\" data-id=\"7ffd93d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d2b68 elementor-widget elementor-widget-text-editor\" data-id=\"25d2b68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019importance de l\u2019\u00e9clairage dans le commerce de d\u00e9tail a fait l\u2019objet de nombreuses \u00e9tudes, d\u00e9montrant que la lumi\u00e8re influence non seulement la perception visuelle des produits, mais aussi l\u2019\u00e9tat \u00e9motionnel des consommateurs. Selon une \u00e9tude publi\u00e9e dans la revue <em><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/27083127\/\" rel=\"nofollow noopener\" target=\"_blank\">Appetite<\/a><\/em>, qui a analys\u00e9 l\u2019impact de la temp\u00e9rature de couleur sur la r\u00e9ponse \u00e9motionnelle des individus, il a \u00e9t\u00e9 conclu que les <strong>sources de lumi\u00e8re chaude g\u00e9n\u00e8rent des r\u00e9actions c\u00e9r\u00e9brales plus intenses et positives<\/strong> que les sources de lumi\u00e8re froide. Ces r\u00e9sultats soulignent que l\u2019\u00e9clairage, en particulier au point de vente, <strong>est un \u00e9l\u00e9ment d\u00e9terminant dans la cr\u00e9ation d\u2019une atmosph\u00e8re agr\u00e9able<\/strong>, capable d\u2019augmenter l\u2019attrait des produits et d\u2019influencer le comportement d\u2019achat.  <\/p>\n<p>Les lumi\u00e8res chaudes ont tendance \u00e0 susciter confort et app\u00e9tit, ce qui les rend id\u00e9ales pour les viandes et la boulangerie. En revanche, les lumi\u00e8res froides, aux tons bleut\u00e9s ou neutres, sont associ\u00e9es \u00e0 la propret\u00e9 et \u00e0 la fra\u00eecheur, et conviennent mieux aux produits laitiers ou aux boissons. Une viande sous une lumi\u00e8re chaude para\u00eet plus juteuse. Un yaourt expos\u00e9 sous une lumi\u00e8re blanche transmet une impression de fra\u00eecheur.   <\/p>\n<p>Pensant \u00e0 cette polyvalence, <strong><a href=\"https:\/\/fricon.pt\/fr\/\">FRICON<\/a><\/strong> a d\u00e9velopp\u00e9 le mod\u00e8le <strong><a href=\"https:\/\/fricon.pt\/?s=smr+cls\">CLS<\/a><\/strong>, qui offre une option de <em><strong>double \u00e9clairage<\/strong><\/em> permettant au client de choisir et d\u2019ajuster la tonalit\u00e9 de la lumi\u00e8re, qu\u2019il s\u2019agisse d\u2019une lumi\u00e8re plus chaude pour cr\u00e9er une ambiance chaleureuse et app\u00e9tissante, ou d\u2019une lumi\u00e8re plus froide pour renforcer la perception de fra\u00eecheur et de propret\u00e9. Cette fonctionnalit\u00e9 est une option pouvant \u00eatre demand\u00e9e au moment de la commande, adaptant ainsi l\u2019\u00e9quipement aux besoins sp\u00e9cifiques de chaque point de vente. Ce niveau de personnalisation transforme l\u2019\u00e9quipement en un v\u00e9ritable alli\u00e9 du marketing visuel, qui non seulement valorise les produits, mais renforce \u00e9galement l\u2019exp\u00e9rience d\u2019achat.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e4e14 e-flex e-con-boxed e-con e-parent\" data-id=\"21e4e14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1714a64 elementor-widget elementor-widget-spacer\" data-id=\"1714a64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30bf5d elementor-widget elementor-widget-image\" data-id=\"d30bf5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1024x576.png\" class=\"attachment-large size-large wp-image-10882\" alt=\"\" srcset=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1024x576.png 1024w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-300x169.png 300w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-768x432.png 768w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1536x864.png 1536w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ad8a2 e-flex e-con-boxed e-con e-parent\" data-id=\"66ad8a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e93eb1 elementor-widget elementor-widget-spacer\" data-id=\"7e93eb1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58bd9e elementor-widget elementor-widget-heading\" data-id=\"f58bd9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le silence qui vend<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1907d19 elementor-widget elementor-widget-spacer\" data-id=\"1907d19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95c858b e-flex e-con-boxed e-con e-parent\" data-id=\"95c858b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec78b4e elementor-widget elementor-widget-text-editor\" data-id=\"ec78b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La lumi\u00e8re ne joue pas seule. Le bruit, ou son absence, influence \u00e9galement la fa\u00e7on dont le consommateur se sent. Les \u00e9quipements bruyants, avec des ventilateurs ou compresseurs audibles, cr\u00e9ent une g\u00eane et peuvent \u00e9loigner le client de la zone d\u2019achat. En revanche, les \u00e9quipements silencieux renforcent l\u2019id\u00e9e de modernit\u00e9, de soin et de sophistication.   <\/p>\n<p>Les \u00e9quipements de r\u00e9frig\u00e9ration <a href=\"https:\/\/fricon.pt\/?s=smr+cls\/\">FRICON<\/a> contribuent \u00e0 cr\u00e9er une ambiance immersive o\u00f9 le client se sent \u00e0 l\u2019aise pour explorer, choisir et acheter, sans distractions.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d713f elementor-widget elementor-widget-spacer\" data-id=\"c8d713f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535ddef e-flex e-con-boxed e-con e-parent\" data-id=\"535ddef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bceb5f elementor-widget elementor-widget-heading\" data-id=\"9bceb5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019impact de l\u2019organisation visuelle<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973ffed elementor-widget elementor-widget-spacer\" data-id=\"973ffed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a3ef7a e-flex e-con-boxed e-con e-parent\" data-id=\"4a3ef7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f612e0 elementor-widget elementor-widget-text-editor\" data-id=\"1f612e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le cerveau humain recherche des motifs. Lorsqu\u2019il en trouve, il les interpr\u00e8te comme des signes d\u2019ordre, de qualit\u00e9 et de confiance. Un pr\u00e9sentoir bien \u00e9clair\u00e9, avec des produits organis\u00e9s par cat\u00e9gorie ou par couleur, active des zones du cerveau associ\u00e9es \u00e0 la r\u00e9compense et facilite les d\u00e9cisions rapides.  <\/p>\n<p>Plus la disposition est intuitive, plus le sentiment de confiance est grand et moins d\u2019effort est demand\u00e9 au consommateur, deux facteurs qui favorisent l\u2019achat impulsif et la satisfaction de l\u2019exp\u00e9rience.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9701560 e-flex e-con-boxed e-con e-parent\" data-id=\"9701560\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334728a elementor-widget elementor-widget-spacer\" data-id=\"334728a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f000b3 elementor-widget elementor-widget-image\" data-id=\"0f000b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1024x576.png\" class=\"attachment-large size-large wp-image-10887\" alt=\"\" srcset=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1024x576.png 1024w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-300x169.png 300w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-768x432.png 768w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1536x864.png 1536w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61a77a elementor-widget elementor-widget-spacer\" data-id=\"e61a77a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8345f e-flex e-con-boxed e-con e-parent\" data-id=\"5d8345f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d10a2e3 elementor-widget elementor-widget-heading\" data-id=\"d10a2e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9quilibre thermique <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2153af3 elementor-widget elementor-widget-spacer\" data-id=\"2153af3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aa86dc e-flex e-con-boxed e-con e-parent\" data-id=\"5aa86dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0138fa2 elementor-widget elementor-widget-text-editor\" data-id=\"0138fa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>M\u00eame la sensation thermique contribue \u00e0 la perception de qualit\u00e9. Cette brise presque imperceptible, lorsque l\u2019on s\u2019approche d\u2019un pr\u00e9sentoir ouvert, renforce l\u2019id\u00e9e de fra\u00eecheur et de conservation. Cependant, si le froid est excessif, l\u2019exp\u00e9rience devient inconfortable, ce qui peut r\u00e9duire le temps que le consommateur passe pr\u00e8s du produit.  <\/p>\n<p>L\u2019ing\u00e9nierie des \u00e9quipements <a href=\"https:\/\/fricon.pt\/?s=smr+cls\">FRICON<\/a> est con\u00e7ue pour maintenir des <strong>temp\u00e9ratures constantes<\/strong>, avec des <strong>vitrages \u00e0 faible \u00e9missivit\u00e9<\/strong> et des <strong>syst\u00e8mes anti-condensation<\/strong> qui \u00e9vitent la bu\u00e9e et renforcent la clart\u00e9 de la visualisation des produits.<\/p>\n<p>De plus, la structure robuste des mat\u00e9riaux et le contr\u00f4le num\u00e9rique de la temp\u00e9rature contribuent \u00e0 transmettre s\u00e9curit\u00e9, stabilit\u00e9 et soin dans la conservation des aliments.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccac2a4 elementor-widget elementor-widget-spacer\" data-id=\"ccac2a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b227d e-flex e-con-boxed e-con e-parent\" data-id=\"45b227d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547f953 elementor-widget elementor-widget-text-editor\" data-id=\"547f953\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le consommateur ne sait peut-\u00eatre pas expliquer pourquoi il a choisi ce jus plut\u00f4t qu\u2019un autre, mais l\u2019environnement dans lequel le produit se trouvait: le type de lumi\u00e8re, la fa\u00e7on dont il \u00e9tait positionn\u00e9, le silence de l\u2019espace, a jou\u00e9 un r\u00f4le d\u00e9terminant. C\u2019est pr\u00e9cis\u00e9ment ici que le neuromarketing se r\u00e9v\u00e8le \u00eatre un outil puissant: il permet de concevoir des exp\u00e9riences qui activent les \u00e9motions, renforcent la perception de la valeur et augmentent la conversion en ventes. <\/p>\n<p>Dans un march\u00e9 de plus en plus comp\u00e9titif, o\u00f9 l\u2019exp\u00e9rience au point de vente est aussi importante que le produit lui-m\u00eame, envisager la r\u00e9frig\u00e9ration de mani\u00e8re sensorielle est un pas en avant. Car conserver ne suffit plus. Il faut s\u00e9duire, engager et vendre. Et la r\u00e9frig\u00e9ration, lorsqu\u2019elle est bien utilis\u00e9e, peut \u00eatre une alli\u00e9e silencieuse mais extr\u00eamement efficace.   <\/p>\n<p>Chez <a href=\"https:\/\/fricon.pt\/fr\/\">FRICON<\/a>, nos clients trouvent les meilleurs \u00e9quipements pour les meilleures exp\u00e9riences d\u2019achat.<\/p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plus que de simples appareils de conservation, les \u00e9quipements FRICON cr\u00e9ent de v\u00e9ritables exp\u00e9riences sensorielles : ils \u00e9veillent les \u00e9motions, renforcent la perception de fra\u00eecheur et stimulent la d\u00e9cision d\u2019achat.<br \/>\nD\u00e9couvrez comment la lumi\u00e8re, le silence et l\u2019organisation visuelle font toute la diff\u00e9rence sur le point de vente.<\/p>\n","protected":false},"author":4,"featured_media":10876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,178],"tags":[179,215],"class_list":["post-10910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits","category-curiosites","tag-produits","tag-supermarches"],"acf":[],"_links":{"self":[{"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/posts\/10910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/comments?post=10910"}],"version-history":[{"count":1,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/posts\/10910\/revisions"}],"predecessor-version":[{"id":10911,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/posts\/10910\/revisions\/10911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/media\/10876"}],"wp:attachment":[{"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/media?parent=10910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/categories?post=10910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fricon.pt\/fr\/wp-json\/wp\/v2\/tags?post=10910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}