{"id":10902,"date":"2025-07-28T15:01:31","date_gmt":"2025-07-28T15:01:31","guid":{"rendered":"https:\/\/fricon.pt\/?p=10902"},"modified":"2025-07-31T15:42:03","modified_gmt":"2025-07-31T15:42:03","slug":"the-sensory-impact-of-refrigeration-on-the-purchase-decision","status":"publish","type":"post","link":"https:\/\/fricon.pt\/en\/the-sensory-impact-of-refrigeration-on-the-purchase-decision\/","title":{"rendered":"The sensory impact of refrigeration on the purchase decision"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10902\" class=\"elementor elementor-10902 elementor-10873\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-049a41f e-flex e-con-boxed e-con e-parent\" data-id=\"049a41f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b152b3 elementor-widget elementor-widget-text-editor\" data-id=\"1b152b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When it comes to commercial refrigeration, the focus is usually on preservation, energy efficiency, or equipment durability. But there\u2019s one often-overlooked factor that can make all the difference in sales: the sensory impact of refrigeration. <\/p>\n<p>More than just keeping products fresh, refrigeration equipment influences how consumers perceive, feel, and react to the displayed food. Light, sound, temperature, and visual organization come together to create a set of stimuli that can make the shopping experience more (or less) effective. <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdd4ff elementor-widget elementor-widget-spacer\" data-id=\"8bdd4ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5a4fa e-flex e-con-boxed e-con e-parent\" data-id=\"5e5a4fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c52c361 elementor-widget elementor-widget-heading\" data-id=\"c52c361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The influence of lightening on the perception of freshness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39888b0 elementor-widget elementor-widget-spacer\" data-id=\"39888b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ffd93d e-flex e-con-boxed e-con e-parent\" data-id=\"7ffd93d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d2b68 elementor-widget elementor-widget-text-editor\" data-id=\"25d2b68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The importance of lightening in retail has been widely studied, showing that light not only influences the visual perception of products but also affects consumers\u2019 emotional state. According to a study published in the journal <em><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/27083127\/\" rel=\"nofollow noopener\" target=\"_blank\">Appetite<\/a><\/em>, which examined the impact of color temperature on emotional responses, it was found that <strong>warm light sources trigger more intense and positive brain reactions<\/strong> than cool light sources. These findings highlight that lightening, especially at the point of sale, <strong>is a key element in creating a pleasant atmosphere<\/strong>, capable of increasing product attractiveness and influencing purchasing behavior.<\/p><p>Warm light tends to evoke comfort and stimulate appetite, making it ideal for meat and bakery products. Cool lightening, with bluish or neutral tones, is associated with cleanliness and freshness, making it more suitable for dairy products or beverages. Meat displayed under warm light appears more succulent, while yogurt exposed under white light conveys a sense of freshness.<\/p><p>With this versatility in mind, <strong><a href=\"https:\/\/fricon.pt\/en\/\">FRICON<\/a><\/strong> developed the <strong><a href=\"https:\/\/fricon.pt\/?s=smr+cls\">CLS<\/a><\/strong> model, which offers a <em><strong>dual light<\/strong> <\/em>option allowing customers to choose and adjust the light tone, whether a warmer light to create a cozy and appetizing atmosphere, or a cooler light to enhance the perception of freshness and cleanliness. This feature can be requested at the time of order, tailoring the equipment to the specific needs of each point of sale. This level of customization turns the equipment into a true visual marketing ally, not only showcasing the products but also enhancing the shopping experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21e4e14 e-flex e-con-boxed e-con e-parent\" data-id=\"21e4e14\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1714a64 elementor-widget elementor-widget-spacer\" data-id=\"1714a64\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30bf5d elementor-widget elementor-widget-image\" data-id=\"d30bf5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1024x576.png\" class=\"attachment-large size-large wp-image-10881\" alt=\"\" srcset=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1024x576.png 1024w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-300x169.png 300w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-768x432.png 768w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon-1536x864.png 1536w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/luz_fricon.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ad8a2 e-flex e-con-boxed e-con e-parent\" data-id=\"66ad8a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e93eb1 elementor-widget elementor-widget-spacer\" data-id=\"7e93eb1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58bd9e elementor-widget elementor-widget-heading\" data-id=\"f58bd9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Silence that sells<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1907d19 elementor-widget elementor-widget-spacer\" data-id=\"1907d19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95c858b e-flex e-con-boxed e-con e-parent\" data-id=\"95c858b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec78b4e elementor-widget elementor-widget-text-editor\" data-id=\"ec78b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nevertheless, light doesn\u2019t work alone. Noise, or the lack of it, also affects how consumers feel. Noisy equipment, with audible fans or compressors, creates discomfort and can drive customers away from the shopping area. On the other hand, silent equipment reinforces the idea of modernity, care, and sophistication.<\/p><p><a href=\"https:\/\/fricon.pt\/en\/?s=smr+cls\">FRICON\u2019s<\/a> refrigeration equipment helps create an immersive environment where customers feel comfortable to explore, choose, and buy without distractions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d713f elementor-widget elementor-widget-spacer\" data-id=\"c8d713f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535ddef e-flex e-con-boxed e-con e-parent\" data-id=\"535ddef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bceb5f elementor-widget elementor-widget-heading\" data-id=\"9bceb5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The impact of visual organization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973ffed elementor-widget elementor-widget-spacer\" data-id=\"973ffed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a3ef7a e-flex e-con-boxed e-con e-parent\" data-id=\"4a3ef7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f612e0 elementor-widget elementor-widget-text-editor\" data-id=\"1f612e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In fact, the human brain looks for patterns. When it finds them, it interprets them as signs of order, quality, and trust. A well-lit display, with products organized by category or color, activates brain areas associated with reward and facilitates quick decisions.<\/p><p>The more intuitive the layout, the greater the sense of trust and the lower the effort required from the consumer, two factors that encourage impulse buying and increase satisfaction with the experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9701560 e-flex e-con-boxed e-con e-parent\" data-id=\"9701560\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-334728a elementor-widget elementor-widget-spacer\" data-id=\"334728a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f000b3 elementor-widget elementor-widget-image\" data-id=\"0f000b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1024x576.png\" class=\"attachment-large size-large wp-image-10886\" alt=\"\" srcset=\"https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1024x576.png 1024w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-300x169.png 300w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-768x432.png 768w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual-1536x864.png 1536w, https:\/\/fricon.pt\/wp-content\/uploads\/2025\/07\/Organizacao_Visual.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61a77a elementor-widget elementor-widget-spacer\" data-id=\"e61a77a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d8345f e-flex e-con-boxed e-con e-parent\" data-id=\"5d8345f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d10a2e3 elementor-widget elementor-widget-heading\" data-id=\"d10a2e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Thermal balance <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2153af3 elementor-widget elementor-widget-spacer\" data-id=\"2153af3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aa86dc e-flex e-con-boxed e-con e-parent\" data-id=\"5aa86dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0138fa2 elementor-widget elementor-widget-text-editor\" data-id=\"0138fa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Even the thermal sensation itself contributes to the perception of quality. That almost imperceptible breeze when approaching an open display reinforces the idea of freshness and preservation. However, if the cold is excessive, the experience becomes uncomfortable, which can shorten the time the consumer spends near the product.  <\/p>\n<p><a href=\"https:\/\/fricon.pt\/en\/?s=smr+cls\">FRICON<\/a> equipment engineering is designed to maintain <strong>constant temperatures<\/strong>, with <strong>low-emissivity glass<\/strong> and <strong>anti-condensation systems<\/strong> that prevent fogging and enhance product visibility.<\/p>\n<p>Additionally, the robust material structure and digital temperature control help convey security, stability, and care in food preservation.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccac2a4 elementor-widget elementor-widget-spacer\" data-id=\"ccac2a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45b227d e-flex e-con-boxed e-con e-parent\" data-id=\"45b227d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-547f953 elementor-widget elementor-widget-text-editor\" data-id=\"547f953\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The consumer may not be able to explain why they chose one juice over another, but the environment where the product was displayed: the type of lightening, its positioning, the silence of the space played a decisive role. And this is precisely where neuromarketing proves to be a powerful tool: it allows the design of experiences that activate emotions, reinforce the perception of value, and increase sales conversion.<\/p><p>In an increasingly competitive market, where the point-of-sale experience is just as important as the product itself, thinking about refrigeration in a sensory way is a step ahead. Because preservation is no longer enough. It is necessary to captivate, engage, and sell. And refrigeration, when well applied, can be a silent but extremely effective ally.<\/p><p>At <a href=\"https:\/\/fricon.pt\/en\/\">FRICON<\/a>, our customers find the best equipment for the best shopping experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>More than just preserving, FRICON equipment creates sensory experiences that evoke emotions, enhance the perception of freshness, and influence the purchase decision.<br \/>\nDiscover how lightening, silence, and visual organization make all the difference at the point of sale.<\/p>\n","protected":false},"author":4,"featured_media":10875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153,176],"tags":[177,214],"class_list":["post-10902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","category-curiosities","tag-products","tag-supermarkets"],"acf":[],"_links":{"self":[{"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/posts\/10902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/comments?post=10902"}],"version-history":[{"count":11,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/posts\/10902\/revisions"}],"predecessor-version":[{"id":10992,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/posts\/10902\/revisions\/10992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/media\/10875"}],"wp:attachment":[{"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/media?parent=10902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/categories?post=10902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fricon.pt\/en\/wp-json\/wp\/v2\/tags?post=10902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}